Case Study — 2024
Good Tales
Kids.
"Stories That Grow Kind Hearts" — building a children's storytelling brand entirely from scratch.
(01) The Brief
A story waiting
to be told.
Good Tales Kids came to us with something rare — a genuinely heartfelt idea. Two original characters, Maddy the lion cub and his mother Jiya, and a mission to create emotionally safe, slow-read stories for children.
No logo. No brand colors. No website. No social presence. Just a clear vision and the courage to build something meaningful from the ground up. We took that spark and turned it into a complete, cohesive brand.
"We had the stories, the characters, the heart — but no visual world to live in."
— Good Tales Kids Founders
Scope of Work
- Brand Strategy & Positioning
- Logo Design & Identity System
- Color Palette & Typography
- Website Design & Development
- Social Media Setup & Templates
- Book & Product Packaging
(02) Brand Identity
A palette built on
warmth and wonder.
Display Typeface
Roboto
Headlines · Bold — Friendly, rounded, modern
Body Typeface
Roboto Slab
Body · Regular — Warm, readable, storybook feel
(03) What We Built
Every touchpoint,
considered.
(01)
Logo & Identity System
A round, character-driven logo centered on Maddy — warm, approachable, and instantly recognizable across print and digital. Includes full usage guidelines, clear space rules, and color variations.
(02)
Website
A full WooCommerce-powered storefront at goodtaleskids.in — designed for parents, optimized for purchases, and filled with the warmth of the Good Tales world from the first scroll.
Visit Site ↗(03)
Social Media
A full social presence across Instagram, Facebook, and YouTube — with post templates, story formats, brand voice direction, and a content calendar to build their community consistently.
(04)
Book & Product Packaging
Cover design, spine layout, and back-matter for the Maddy & Jiya story series. Packaging that feels like a gift — something parents are proud to have on their child's shelf.
(05)
Brand Guidelines
A comprehensive brand book documenting logo usage, color palette, typography rules, tone of voice, character integration, and do's and don'ts — so Good Tales stays consistent forever.
(04) The Result
A brand that
reads like a story.
Good Tales Kids launched with a fully realized identity — coherent across every platform, emotionally resonant with parents, and visually distinct in the Indian children's content space.
From a blank canvas, we delivered a brand that parents trust, children love, and founders are proud of. Maddy and Jiya now have a world worthy of their stories.
Visit goodtaleskids.in ↗Live Since
2024
Characters
Maddy & Jiya
Platforms
Web · Instagram · Facebook · YouTube
Deliverables
Logo · Website · Social · Packaging · Guidelines
Market
India · Children's Publishing · EdTech